The CX Evolutionist
Machine Customer
Canvas
Your next customer might never see your brand. Map the AI that's buying instead.
PDF canvas + AI prompt. Free.
Five Machine Customers
Are Already Buying
The canvas helps you map which type is buying from you — and what they need from you to keep buying.
Delegated Agent
AI acting on a human's behalf within set rules. Screens and filters vendors before a human ever sees them.
Autonomous Buyer
AI system buying in its own economic interests, no human involved. Operates 24/7. No brand loyalty — only parameter matching.
Co-Buyer
AI as a real-time second opinion during human purchases. You're serving both the machine and the human simultaneously.
Multi-Agent Network
Multiple AI agents collaborating like a swarm. Evaluates ecosystem membership, not just individual products.
Intermediary Broker
AI sitting between buyers and sellers, optimising for the transaction itself. Doesn't care which brand wins — only the best match.
Use it in your business
Print the canvas, pick the machine customer type most likely to buy from you, and walk through the nine sections with your exec team. The conversation is the strategy.
Use it in a workshop
Paired with the AI prompt, the canvas is a 45-minute exercise designed for cross-functional teams. The prompt sets up your AI as a thinking partner — not a substitute.